Case study solution – blue bell: how to manage crisis

I. Introduction

A. Overview of Blue Bell Creameries
Blue Bell Creameries are a USA-based renowned ice cream manufacturing company founded in 1907 in Brenham, Texas. Blue Bell is widely known for its high-quality ice cream and frozen dessert products. With a strong emphasis on tradition as well as craftsmanship, Bluebell has managed to create a loyal customer base and earned them a reputable position in the ice cream industry.

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