Skills for Working in Addictions

There are various skills for working in addiction. Here, counselling skills are selected.

Counselling skills: The basic counselling skills are listening, non-verbal communication, reflective listening, empathy, analyzing, summarizing or use of open-ended questions. Besides these, there are essential counseling skills which are described below Continue reading

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Research Paper: Social Media Peer Interaction & Its Impact On Travel Planning

As early as in 2006 it was argued that social media started replacing traditional  sources of information (Jepsen, 2006). Later, it has been supported that social media might influence the buying behaviour process; at least as described in Inputs-Processing-Response models (Constantinides& Fountain, 2008). Moreover, De Valck, Van Bruggen, &Wierenga (2009) suggested that virtual communities are becoming important networks of consumer knowledge that influence consumer behaviour. Continue reading

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What is strategy? – Case Studies of Successful and Failed Strategies

What is a strategy?

Term strategy is quite loosely used in industry and even in real life. As defined by Michael Porter in 1996 (Porter, 1996) that operational effectiveness, total quality management, benchmarking, re-engineering etc. is not a strategy. Similarly, the idea of doing something different in a situation is a simple trick but not a strategy. The argument is based on the logic that these steps or activities, though provided gains to the firm in short run but could be easily imitated by the competitors hence rarely lead to a source of sustainable growth.  Hence the bigger question arises, what is a strategy? Continue reading

All Assignment Experts - B2B Marketing Help (1)

Impact of B2B Marketing on Supply Chain Management

Business-to-business refers to a model that sells products and services to other firms. It mainly acts as a supportive enterprise that offers services to help other companies succeed. The marketing purpose is the production of goods and general business operations (Batt and Purchase, 2003). For instance, Xerox, an American global corporation that provides paper and print services to other businesses. Continue reading

Marketing - Hospitality Industry (2)

Marketing in Hospitality Management (Example – Spiro’s Pizza)

In order to have a better market concentration, it is necessary for an organization to have better market capitalization and presence in the mind of the customers. There are many possible aspects to sectionalize one market and make some targeted option on which, the marketers can apply their thoughts and their approach techniques. I would like to tell you the marketing story of my favorite pizza brand – Spiro’s Pizza. Continue reading

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Discussion On Business Model Of Cargo Airlines (Freighter Flights)

Freighter Flights are mainly meant to carry and transport goods and commodities and they have their own business models. In this section, the business model of Freighter Flights of combination carriers is discussed that includes the fact that how the carriers carry goods and those carriers also carry passengers at on the other hand (Gumy et al. 2017). The business model of Freighter Flights of combination carriers include goods handling and operations, logistics network which is all about moving the Continue reading

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PRICING STRATEGIES OF ONLINE RETAILERS: Applicability of Porter’s model of generic strategies

The United States Supreme Court made a decision in 2007 which provided a greater tolerance for vertical resale price maintenance (RPM). A vertical RPM is a minimum price maintenance agreement in which a manufacturer maintains a price floor at which distributors or retailers might sell their product. Since this vertical minimum RPM agreement, it is possible that online retailers might refrain from using their low-cost structure to underprice their competition. Continue reading

Growth and challenges of E-Commerce Industry

The emergence of E-Commerce is not a phenomenon of 20th Century but existed in form of electronic data interchange for the standardized computer to computer exchange of information either within the organization or between two organizations (Mckinsey,2016). However such transactions were limited to business and common people has a limited role to play. Continue reading