Accounting Project
Please pick a non-US company (Fast Retailing Company from Japan) that interests you and walk me through your company’s annual report
Category: Management
What is strategy? – Case Studies of Successful and Failed Strategies
What is a strategy?
Term strategy is quite loosely used in industry and even in real life. As defined by Michael Porter in 1996 (Porter, 1996) that operational effectiveness, total quality management, benchmarking, re-engineering etc. is not a strategy. Similarly, the idea of doing something different in a situation is a simple trick but not a strategy. The argument is based on the logic that these steps or activities, though provided gains to the firm in short run but could be easily imitated by the competitors hence rarely lead to a source of sustainable growth. Hence the bigger question arises, what is a strategy? Continue reading
Impact of B2B Marketing on Supply Chain Management
Business-to-business refers to a model that sells products and services to other firms. It mainly acts as a supportive enterprise that offers services to help other companies succeed. The marketing purpose is the production of goods and general business operations (Batt and Purchase, 2003). For instance, Xerox, an American global corporation that provides paper and print services to other businesses. Continue reading
How artificial intelligence is changing the way we analyze data!
Artificial intelligence is taking the world by storm. This has made has a strong mark in the technology and manufacturing industries. This is also helping organizations to analyze the data. Today, technology has gone to the extent where a computer is able to talk to humans, recognize their faces and even is turning off the lights and refrigerators in our homes. Continue reading
Marketing in Hospitality Management (Example – Spiro’s Pizza)
In order to have a better market concentration, it is necessary for an organization to have better market capitalization and presence in the mind of the customers. There are many possible aspects to sectionalize one market and make some targeted option on which, the marketers can apply their thoughts and their approach techniques. I would like to tell you the marketing story of my favorite pizza brand – Spiro’s Pizza. Continue reading
Challenges in Inventory Management in Air Cargo
Air cargo is said to be one of the most challenging modes of transportation all around the world, even after being the quickest and the fastest one. Despite the regular issues with the weight of the cargo/shipment, it still remains a popular choice. Continue reading
Discussion On Business Model Of Cargo Airlines (Freighter Flights)
Freighter Flights are mainly meant to carry and transport goods and commodities and they have their own business models. In this section, the business model of Freighter Flights of combination carriers is discussed that includes the fact that how the carriers carry goods and those carriers also carry passengers at on the other hand (Gumy et al. 2017). The business model of Freighter Flights of combination carriers include goods handling and operations, logistics network which is all about moving the Continue reading
PRICING STRATEGIES OF ONLINE RETAILERS: Applicability of Porter’s model of generic strategies
The United States Supreme Court made a decision in 2007 which provided a greater tolerance for vertical resale price maintenance (RPM). A vertical RPM is a minimum price maintenance agreement in which a manufacturer maintains a price floor at which distributors or retailers might sell their product. Since this vertical minimum RPM agreement, it is possible that online retailers might refrain from using their low-cost structure to underprice their competition. Continue reading
Rigorous transportation of Pharmaceutical products through Air
Logistics are the part where products are kept for transportation to the customers from different business ventures. Now if several grocery products are kept outside the refrigerator and sold to the customers what would be the problem? Continue reading
Supply Chain Case Study – What are Automated Parcel Stations?
Automated Parcel stations also help in solving the critical aspect of last mile delivery such as cost advantage, single day delivery and accommodating increasing demand. Continue reading
Last Mile Delivery in E-Commerce
What is a ‘Last Mile’? It is the process which starts at the moment when a parcel is dispatched from the final distribution ground to the end receiver (which can be either an individual or a collection ground). (Gevaers et al., 2014). The complete supply chain of a company contains several logistics. Continue reading
Growth and challenges of E-Commerce Industry
The emergence of E-Commerce is not a phenomenon of 20th Century but existed in form of electronic data interchange for the standardized computer to computer exchange of information either within the organization or between two organizations (Mckinsey,2016). However such transactions were limited to business and common people has a limited role to play. Continue reading
Top 10 Ad Campaigns of the 21st Century (USA)
Campaigns have the ability to pull the potential audience to the stores and encourage them to buy the products. Many companies would spend millions of dollars to create a single campaign. The marketers would try to catch the pulse of the audience or hit on their emotional point to make them get connected to the campaign. Continue reading
Economics: 5 lucrative career options to look forward to after PhD in Economics
Economics is the evergreen subject for which there is an ocean of job opportunities available in the marketplace. People who aspire to become an economist would pursue their masters and then do PhD in this subject. This is an extensive subject that is good to study for both career and job purpose. After the reform era, the importance of economics is on the rise. Continue reading
Zara – A Marketing Case Study
Zara is considered as one of the most creative fashion brands in the world. It was founded by Spanish businessman Amanico Ortega in 1975. Zara is known for its innovation in fashion industry. The company has a history of making good strategic decisions . Their strategies for handling market competition are replicated by its competitors since long. Continue reading