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Discussion On Business Model Of Cargo Airlines (Freighter Flights)

Freighter Flights are mainly meant to carry and transport goods and commodities and they have their own business models. In this section, the business model of Freighter Flights of combination carriers is discussed that includes the fact that how the carriers carry goods and those carriers also carry passengers at on the other hand (Gumy et al. 2017). The business model of Freighter Flights of combination carriers include goods handling and operations, logistics network which is all about moving the Continue reading

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PRICING STRATEGIES OF ONLINE RETAILERS: Applicability of Porter’s model of generic strategies

The United States Supreme Court made a decision in 2007 which provided a greater tolerance for vertical resale price maintenance (RPM). A vertical RPM is a minimum price maintenance agreement in which a manufacturer maintains a price floor at which distributors or retailers might sell their product. Since this vertical minimum RPM agreement, it is possible that online retailers might refrain from using their low-cost structure to underprice their competition. Continue reading

Growth and challenges of E-Commerce Industry

The emergence of E-Commerce is not a phenomenon of 20th Century but existed in form of electronic data interchange for the standardized computer to computer exchange of information either within the organization or between two organizations (Mckinsey,2016). However such transactions were limited to business and common people has a limited role to play. Continue reading

Economics: 5 lucrative career options to look forward to after PhD in Economics

Economics is the evergreen subject for which there is an ocean of job opportunities available in the marketplace. People who aspire to become an economist would pursue their masters and then do PhD in this subject. This is an extensive subject that is good to study for both career and job purpose. After the reform era, the importance of economics is on the rise. Continue reading

Zara – A Marketing Case Study

Zara is considered as one of the most creative fashion brands in the world. It was  founded by Spanish businessman Amanico Ortega in 1975. Zara is known for its innovation in fashion industry. The company has a history of making good strategic decisions . Their strategies for handling market competition are replicated by its competitors since long. Continue reading

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Understanding Video Game Market Dynamics: For PS & Xbox Fans

Playstation and Xbox market is taking the gaming world by storm. Thanks to the popularity of these two, there are many video game companies coming up with popular and exciting games. Haven’t we grown up playing Grand Theft Auto, Horizon Zero Dawn, Fortnite, Battlefield, Injustice, Call of Duty and all those fun filled games. Everyday after college, we look forward to at least one good game with out internet buddies and friends. Ever wondered how these games are developed and marketed? How do companies decide on the game pricing? How do sales happen? Continue reading

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Study Hacks – Decoding Patterns Of Success

Do you want to develop the study skills that will make you fly high in your career? Then, you need to embrace a few study hacks which will improve your efficiency and save time.  Few students keep studying till the last minute and end up scoring lower grades and few student study 30 minutes every day and score top grades in every subjects. What do these successful students do differently? Continue reading

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Case Study Writing Made Easy – 5 Tips From Professors Of Ivy League Colleges

Case study writing can be of various kinds; it could be for academic research or for corporate and marketing purposes. Now, the four main kinds of case studies are illustrative, exploratory or investigative, cumulative and critical. As a student, you first need to be familiar with the various styles and types of case studies and how it would apply to you. Once you are done with that, Continue reading