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Cyber attacks and Security

ABSTRACT

Digital Security is a standout amongst the most critical worries of individuals as the whole working framework has developed to include in a virtual working stage. The issue has turned out to be one noteworthy risk to security parts of individuals, all things considered, way. Continue reading

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Social Media peer interaction and its impact on Travel Planning

As early as in 2006 it was argued that social media started replacing traditional  sources of information (Jepsen, 2006). Later, it has been supported that social media might influence the buying behaviour process; at least as described in Inputs-Processing-Response models (Constantinides& Fountain, 2008). Moreover, De Valck, Van Bruggen, &Wierenga (2009) suggested that virtual communities are becoming important networks of consumer knowledge that influence consumer behaviour. Continue reading

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What is strategy? – Case Studies of Successful and Failed Strategies

What is a strategy?

Term strategy is quite loosely used in industry and even in real life. As defined by Michael Porter in 1996 (Porter, 1996) that operational effectiveness, total quality management, benchmarking, re-engineering etc. is not a strategy. Similarly, the idea of doing something different in a situation is a simple trick but not a strategy. The argument is based on the logic that these steps or activities, though provided gains to the firm in short run but could be easily imitated by the competitors hence rarely lead to a source of sustainable growth.  Hence the bigger question arises, what is a strategy? Continue reading

Marketing - Hospitality Industry (2)

Marketing in Hospitality Management (Example – Spiro’s Pizza)

In order to have a better market concentration, it is necessary for an organization to have better market capitalization and presence in the mind of the customers. There are many possible aspects to sectionalize one market and make some targeted option on which, the marketers can apply their thoughts and their approach techniques. I would like to tell you the marketing story of my favorite pizza brand – Spiro’s Pizza. Continue reading

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Discussion On Business Model Of Cargo Airlines (Freighter Flights)

Freighter Flights are mainly meant to carry and transport goods and commodities and they have their own business models. In this section, the business model of Freighter Flights of combination carriers is discussed that includes the fact that how the carriers carry goods and those carriers also carry passengers at on the other hand (Gumy et al. 2017). The business model of Freighter Flights of combination carriers include goods handling and operations, logistics network which is all about moving the Continue reading

Growth and challenges of E-Commerce Industry

The emergence of E-Commerce is not a phenomenon of 20th Century but existed in form of electronic data interchange for the standardized computer to computer exchange of information either within the organization or between two organizations (Mckinsey,2016). However such transactions were limited to business and common people has a limited role to play. Continue reading

Zara – A Marketing Case Study

Zara is considered as one of the most creative fashion brands in the world. It was  founded by Spanish businessman Amanico Ortega in 1975. Zara is known for its innovation in fashion industry. The company has a history of making good strategic decisions . Their strategies for handling market competition are replicated by its competitors since long. Continue reading