Case study solution – proctor & gamble: a nurturing corporate culture

I. Introduction
A. Overview of Procter & Gamble
Procter & Gamble (P&G) is a USA-based multinational global consumer goods Brands Corporation headquartered in Cincinnati, Ohio. Founded by William Procter and James Gamble in 1837 the company has a market cap of more than 6365 Billion dollars in 2023. The company manufactures and deals in daily consumable goods like laundry and cleaning supply products, cosmetics, and personal hygiene products like Crest toothpaste, Pampers diapers, Gillette razors, and Tide detergent. These products are sold in more than 180 countries which shows the popularity and diversity of the company in international markets Continue reading