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Impact of B2B Marketing on Supply Chain Management

Business-to-business refers to a model that sells products and services to other firms. It mainly acts as a supportive enterprise that offers services to help other companies succeed. The marketing purpose is the production of goods and general business operations (Batt and Purchase, 2003). For instance, Xerox, an American global corporation that provides paper and print services to other businesses. Continue reading

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PRICING STRATEGIES OF ONLINE RETAILERS: Applicability of Porter’s model of generic strategies

The United States Supreme Court made a decision in 2007 which provided a greater tolerance for vertical resale price maintenance (RPM). A vertical RPM is a minimum price maintenance agreement in which a manufacturer maintains a price floor at which distributors or retailers might sell their product. Since this vertical minimum RPM agreement, it is possible that online retailers might refrain from using their low-cost structure to underprice their competition. Continue reading

Economics: 5 lucrative career options to look forward to after PhD in Economics

Economics is the evergreen subject for which there is an ocean of job opportunities available in the marketplace. People who aspire to become an economist would pursue their masters and then do PhD in this subject. This is an extensive subject that is good to study for both career and job purpose. After the reform era, the importance of economics is on the rise. Continue reading

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Understanding Video Game Market Dynamics: For PS & Xbox Fans

Playstation and Xbox market is taking the gaming world by storm. Thanks to the popularity of these two, there are many video game companies coming up with popular and exciting games. Haven’t we grown up playing Grand Theft Auto, Horizon Zero Dawn, Fortnite, Battlefield, Injustice, Call of Duty and all those fun filled games. Everyday after college, we look forward to at least one good game with out internet buddies and friends. Ever wondered how these games are developed and marketed? How do companies decide on the game pricing? How do sales happen? Continue reading