MBA Case Study – Nike Considered: Getting Traction on Sustainability

I. Introduction

A. Overview of Nike
Nike is a multinational corporation that designs, develops, and markets athletic footwear, apparel, and equipment. Founded in 1964, Nike is one of the largest and most recognized brands in the sports industry, with a presence in over 190 countries.

B. Importance of sustainability in the fashion industry
The fashion industry is one of the most polluting industries globally, with significant environmental and social impacts. As consumers become more conscious of their environmental footprint, sustainability has become a critical issue for fashion companies to address. Companies that fail to incorporate sustainable practices risk losing consumer trust and market share.

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