As early as in 2006 it was argued that social media started replacing traditional sources of information (Jepsen, 2006). Later, it has been supported that social media might influence the buying behaviour process; at least as described in Inputs-Processing-Response models (Constantinides& Fountain, 2008). Moreover, De Valck, Van Bruggen, &Wierenga (2009) suggested that virtual communities are becoming important networks of consumer knowledge that influence consumer behaviour. Continue reading
Please pick a non-US company (Fast Retailing Company from Japan) that interests you and walk me through your company’s annual report
What is a strategy?
Term strategy is quite loosely used in industry and even in real life. As defined by Michael Porter in 1996 (Porter, 1996) that operational effectiveness, total quality management, benchmarking, re-engineering etc. is not a strategy. Similarly, the idea of doing something different in a situation is a simple trick but not a strategy. The argument is based on the logic that these steps or activities, though provided gains to the firm in short run but could be easily imitated by the competitors hence rarely lead to a source of sustainable growth. Hence the bigger question arises, what is a strategy? Continue reading
Business-to-business refers to a model that sells products and services to other firms. It mainly acts as a supportive enterprise that offers services to help other companies succeed. The marketing purpose is the production of goods and general business operations (Batt and Purchase, 2003). For instance, Xerox, an American global corporation that provides paper and print services to other businesses. Continue reading
Artificial intelligence is taking the world by storm. This has made has a strong mark in the technology and manufacturing industries. This is also helping organizations to analyze the data. Today, technology has gone to the extent where a computer is able to talk to humans, recognize their faces and even is turning off the lights and refrigerators in our homes. Continue reading
In order to have a better market concentration, it is necessary for an organization to have better market capitalization and presence in the mind of the customers. There are many possible aspects to sectionalize one market and make some targeted option on which, the marketers can apply their thoughts and their approach techniques. I would like to tell you the marketing story of my favorite pizza brand – Spiro’s Pizza. Continue reading
Air cargo is said to be one of the most challenging modes of transportation all around the world, even after being the quickest and the fastest one. Despite the regular issues with the weight of the cargo/shipment, it still remains a popular choice. Continue reading
Freighter Flights are mainly meant to carry and transport goods and commodities and they have their own business models. In this section, the business model of Freighter Flights of combination carriers is discussed that includes the fact that how the carriers carry goods and those carriers also carry passengers at on the other hand (Gumy et al. 2017). The business model of Freighter Flights of combination carriers include goods handling and operations, logistics network which is all about moving the Continue reading
The United States Supreme Court made a decision in 2007 which provided a greater tolerance for vertical resale price maintenance (RPM). A vertical RPM is a minimum price maintenance agreement in which a manufacturer maintains a price floor at which distributors or retailers might sell their product. Since this vertical minimum RPM agreement, it is possible that online retailers might refrain from using their low-cost structure to underprice their competition. Continue reading
Logistics are the part where products are kept for transportation to the customers from different business ventures. Now if several grocery products are kept outside the refrigerator and sold to the customers what would be the problem? Continue reading
Automated Parcel stations also help in solving the critical aspect of last mile delivery such as cost advantage, single day delivery and accommodating increasing demand. Continue reading
What is a ‘Last Mile’? It is the process which starts at the moment when a parcel is dispatched from the final distribution ground to the end receiver (which can be either an individual or a collection ground). (Gevaers et al., 2014). The complete supply chain of a company contains several logistics. Continue reading
The emergence of E-Commerce is not a phenomenon of 20th Century but existed in form of electronic data interchange for the standardized computer to computer exchange of information either within the organization or between two organizations (Mckinsey,2016). However such transactions were limited to business and common people has a limited role to play. Continue reading
Campaigns have the ability to pull the potential audience to the stores and encourage them to buy the products. Many companies would spend millions of dollars to create a single campaign. The marketers would try to catch the pulse of the audience or hit on their emotional point to make them get connected to the campaign. Continue reading
Economics is the evergreen subject for which there is an ocean of job opportunities available in the marketplace. People who aspire to become an economist would pursue their masters and then do PhD in this subject. This is an extensive subject that is good to study for both career and job purpose. After the reform era, the importance of economics is on the rise. Continue reading