Air cargo is said to be one of the most challenging modes of transportation all around the world, even after being the quickest and the fastest one. Despite the regular issues with the weight of the cargo/shipment, it still remains a popular choice. Continue reading
Freighter Flights are mainly meant to carry and transport goods and commodities and they have their own business models. In this section, the business model of Freighter Flights of combination carriers is discussed that includes the fact that how the carriers carry goods and those carriers also carry passengers at on the other hand (Gumy et al. 2017). The business model of Freighter Flights of combination carriers include goods handling and operations, logistics network which is all about moving the Continue reading
The United States Supreme Court made a decision in 2007 which provided a greater tolerance for vertical resale price maintenance (RPM). A vertical RPM is a minimum price maintenance agreement in which a manufacturer maintains a price floor at which distributors or retailers might sell their product. Since this vertical minimum RPM agreement, it is possible that online retailers might refrain from using their low-cost structure to underprice their competition. Continue reading
Logistics are the part where products are kept for transportation to the customers from different business ventures. Now if several grocery products are kept outside the refrigerator and sold to the customers what would be the problem? Continue reading
Automated Parcel stations also help in solving the critical aspect of last mile delivery such as cost advantage, single day delivery and accommodating increasing demand. Continue reading
Case Study: Miss Anna Star is a 26-year-old patient that has been admitted to the urgent care with an acute asthma exacerbation. She reports a past medical history of respiratory illness while in college and states she was diagnosed with asthma at that time. She states she has no allergies and uses a “rescue inhaler” as her only medication. Continue reading
What is a ‘Last Mile’? It is the process which starts at the moment when a parcel is dispatched from the final distribution ground to the end receiver (which can be either an individual or a collection ground). (Gevaers et al., 2014). The complete supply chain of a company contains several logistics. Continue reading
The emergence of E-Commerce is not a phenomenon of 20th Century but existed in form of electronic data interchange for the standardized computer to computer exchange of information either within the organization or between two organizations (Mckinsey,2016). However such transactions were limited to business and common people has a limited role to play. Continue reading
Campaigns have the ability to pull the potential audience to the stores and encourage them to buy the products. Many companies would spend millions of dollars to create a single campaign. The marketers would try to catch the pulse of the audience or hit on their emotional point to make them get connected to the campaign. Continue reading
Video games are the best entertainment options that are loved by many kids. However, not every parent of the kid would encourage them to play video games, as it is considered to be a time waster. However, when kids play video games, it improves their cognitive ability and start to think beyond the box. You can notice the difference in the imagination and cognitive abilities I the kids who play video games from the kids who do not play it. Continue reading
Zara is considered as one of the most creative fashion brands in the world. It was founded by Spanish businessman Amanico Ortega in 1975. Zara is known for its innovation in fashion industry. The company has a history of making good strategic decisions . Their strategies for handling market competition are replicated by its competitors since long. Continue reading
Playstation and Xbox market is taking the gaming world by storm. Thanks to the popularity of these two, there are many video game companies coming up with popular and exciting games. Haven’t we grown up playing Grand Theft Auto, Horizon Zero Dawn, Fortnite, Battlefield, Injustice, Call of Duty and all those fun filled games. Everyday after college, we look forward to at least one good game with out internet buddies and friends. Ever wondered how these games are developed and marketed? How do companies decide on the game pricing? How do sales happen? Continue reading
If you are dreaming to start your own business or aspire to become a CEO of the company then management knowledge is must for you. You need to know everything from doing a research on which products to design, how to design it, how to make it user-friendly, how to do marketing, how to increase sales, how to fight competition and the list can go on and on. To get the basics right, you need to pursue MBA. Continue reading
Case study writing can be of various kinds; it could be for academic research or for corporate and marketing purposes. Now, the four main kinds of case studies are illustrative, exploratory or investigative, cumulative and critical. As a student, you first need to be familiar with the various styles and types of case studies and how it would apply to you. Once you are done with that, Continue reading
In today’s competitive world, having an MBA degree is a must. MBA in marketing will help you in strengthening your base in entrepreneurship and corporate world. During a management course, you have to go through many case studies to understand various scenarios and learn ways to handle the situation. A case study is a thorough study of a situation. Continue reading