Introduction:
In today’s online world where millions of transactions are done each day understanding individual purchasing decision-making is really crucial for businesses to effectively target their potential customers. Every customer is influenced using a certain marketing technique to buy a product. Various online algorithms are deployed to understand the patterns that eventually track customer activities and learn their buying habits which help businesses to create user specific offers and sales. This case study focuses on factors that influence individual purchasing decisions, exploring theoretical frameworks, research methods, and real-life examples. By examining the purchases, we can gain insights about the complexities of decision making processes and their implications for businesses and marketers. Continue reading →

I. Introduction

A. Overview of the case study on the emerging cannabis economy
The cannabis industry is composed of legal cultivation, production, and consumption of cannabis. This industry has a history of strict regulations on the usage of cannabis and restrictions on its use. According to the world economic market, the Cannabis industry can be considered as a multibillion-dollar component of the giant pharma industry due to it’s medical usage. The total worth of the complete industry is still unknown as the major part is scattered and illegal. However, legalizing cannabis can create a significant impact on a nation’s economy, attracting more businesses and investments from alcohol and drug companies. This case study focuses on challenges, opportunities and insights of cannabis industry by exploring and examining the legal usage, market trends, and economic implications associated with cannabis industry. Continue reading →

I. Introduction
Apple Inc. is a global technology giant that revolutionizes the consumer electronics and personal computing industry with its innovative products and distinctive approach. Apple is the world’s largest tech company with yearly revenue of 350 billion USD. Apple was Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in the year 1976. As of 2022, Apple is the fourth-largest personal computer vendor and second-largest mobile phone manufacturer in the world. Apple is known for its innovative products and software that are unbeatable in the market which makes it one of the biggest Five American IT companies along with Microsoft, Alphabet, Amazon, and Meta. Through this case study we will explore the major factors that contributed to the success of Apple and examine the significance of its strategies in the competitive market. Continue reading →

I. Introduction

A. Brief overview of GTE Sylvania

GTE Sylvania is a world-renowned company that operates in electrical and technology equipment industry. The company has a long-standing history of providing innovative solutions to its consumers. With strong commitment and excellence in industry, GTE Sylvania was established as the leaders in the industry catering the commercial and consumer market demands. Continue reading →