Case stury analysis - Coca Cola company

Customer Experience Strategy: Coca-Cola

The aim of this report is to understand the customer experience (CX) strategy for Coca-Cola’s Sprite in the UK. The analysis delves into defining CX, creating a Generation Z consumer persona, mapping their journey, reviewing the efficiency of omnichannel marketing, and evaluating performance indicators, all while acknowledging the crucial role that CX plays in fostering customer loyalty. Continue reading