In order to have a better market concentration, it is necessary for an organization to have better market capitalization and presence in the mind of the customers. There are many possible aspects to sectionalize one market and make some targeted option on which, the marketers can apply their thoughts and their approach techniques. I would like to tell you the marketing story of my favorite pizza brand – Spiro’s Pizza. Continue reading
Air cargo is said to be one of the most challenging modes of transportation all around the world, even after being the quickest and the fastest one. Despite the regular issues with the weight of the cargo/shipment, it still remains a popular choice. Continue reading
The emergence of E-Commerce is not a phenomenon of 20th Century but existed in form of electronic data interchange for the standardized computer to computer exchange of information either within the organization or between two organizations (Mckinsey,2016). However such transactions were limited to business and common people has a limited role to play. Continue reading
Campaigns have the ability to pull the potential audience to the stores and encourage them to buy the products. Many companies would spend millions of dollars to create a single campaign. The marketers would try to catch the pulse of the audience or hit on their emotional point to make them get connected to the campaign. Continue reading
Case study writing can be of various kinds; it could be for academic research or for corporate and marketing purposes. Now, the four main kinds of case studies are illustrative, exploratory or investigative, cumulative and critical. As a student, you first need to be familiar with the various styles and types of case studies and how it would apply to you. Once you are done with that, Continue reading