Marketing - Hospitality Industry (2)

Marketing in Hospitality Management (Example – Spiro’s Pizza)

In order to have a better market concentration, it is necessary for an organization to have better market capitalization and presence in the mind of the customers. There are many possible aspects to sectionalize one market and make some targeted option on which, the marketers can apply their thoughts and their approach techniques. I would like to tell you the marketing story of my favorite pizza brand – Spiro’s Pizza. Continue reading

Growth and challenges of E-Commerce Industry

The emergence of E-Commerce is not a phenomenon of 20th Century but existed in form of electronic data interchange for the standardized computer to computer exchange of information either within the organization or between two organizations (Mckinsey,2016). However such transactions were limited to business and common people has a limited role to play. Continue reading

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Case Study Writing Made Easy – 5 Tips From Professors Of Ivy League Colleges

Case study writing can be of various kinds; it could be for academic research or for corporate and marketing purposes. Now, the four main kinds of case studies are illustrative, exploratory or investigative, cumulative and critical. As a student, you first need to be familiar with the various styles and types of case studies and how it would apply to you. Once you are done with that, Continue reading