Starbucks started its operations in 1971 in Seattle. In 1982 it was joined by Howard Schultz as director of retail marketing and operations. At that point in time, the brand started to get recognition and good restaurants and espresso bars. This was when Starbucks started to earn a good name for it. It was in 1983 when Schultz traveled to Italy Continue reading
Puchong Plc is evaluating an investment proposal which requires to invest $ 33,00,000 as capital expenditure and additional $40,000 as working capital. Puchong Plc used scientific techniques such as net present value and internal rate of return approach to evaluate the investment proposal. The discount rate of Puchong Plc is 105 however return on capital employed is 30%. Continue reading
The Australian tourism industry has been experiencing difficult demand condition largely due to subdued economic conditions in chief export markets, high exchange rate, slow growth in spending by households and repeated downturn in the resource investment of the travel and tourism sector. Continue reading
Oman Oil Company is a commercially owned company by the government of the Sultanate of Oman. The company is a national petroleum investment company. Oman Oil Company was established in the year 1996 where the company has invested in power generation, oil refining, energy transportation, infrastructure, and petrochemical manufacturing. Besides, the statistical data of the company states that they have owned 49% stake in the Oman Oil Marketing Company. Continue reading
Please pick a non-US company (Fast Retailing Company from Japan) that interests you and walk me through your company’s annual report
What is a strategy?
Term strategy is quite loosely used in industry and even in real life. As defined by Michael Porter in 1996 (Porter, 1996) that operational effectiveness, total quality management, benchmarking, re-engineering etc. is not a strategy. Similarly, the idea of doing something different in a situation is a simple trick but not a strategy. The argument is based on the logic that these steps or activities, though provided gains to the firm in short run but could be easily imitated by the competitors hence rarely lead to a source of sustainable growth. Hence the bigger question arises, what is a strategy? Continue reading
Automated Parcel stations also help in solving the critical aspect of last mile delivery such as cost advantage, single day delivery and accommodating increasing demand. Continue reading
Zara is considered as one of the most creative fashion brands in the world. It was founded by Spanish businessman Amanico Ortega in 1975. Zara is known for its innovation in fashion industry. The company has a history of making good strategic decisions . Their strategies for handling market competition are replicated by its competitors since long. Continue reading
Almost all students dream of getting into an Ivy League. The very name is enough to open doors. The alumni network is amazing. Parents find real pride when their child is part of this elite group. However, getting into an Ivy League school is easier than you think. Here are some things which should be done: Continue reading
In today’s competitive world, having an MBA degree is a must. MBA in marketing will help you in strengthening your base in entrepreneurship and corporate world. During a management course, you have to go through many case studies to understand various scenarios and learn ways to handle the situation. A case study is a thorough study of a situation. Continue reading
Whether you just joined a new college program or planning to enter corporate life; PowerPoint Presentations will never leave your curriculum. As PowerPoint Presentations better known as PPTs are crucial parts of presenting any information, every student must know how to prepare an impactful presentation to leave a lasting impression on the audience. So here are a few presentation tips on how you can create an impressive PPT. Continue reading