Oman Oil Company

Evaluate Human Resource strategies and practices in the Oman Oil Company

Oman Oil Company is a commercially owned company by the government of the Sultanate of Oman. The company is a national petroleum investment company. Oman Oil Company was established in the year 1996 where the company has invested in power generation, oil refining, energy transportation, infrastructure, and petrochemical manufacturing. Besides, the statistical data of the company states that they have owned 49% stake in the Oman Oil Marketing Company. Continue reading

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What is strategy? – Case Studies of Successful and Failed Strategies

What is a strategy?

Term strategy is quite loosely used in industry and even in real life. As defined by Michael Porter in 1996 (Porter, 1996) that operational effectiveness, total quality management, benchmarking, re-engineering etc. is not a strategy. Similarly, the idea of doing something different in a situation is a simple trick but not a strategy. The argument is based on the logic that these steps or activities, though provided gains to the firm in short run but could be easily imitated by the competitors hence rarely lead to a source of sustainable growth.  Hence the bigger question arises, what is a strategy? Continue reading

Zara – A Marketing Case Study

Zara is considered as one of the most creative fashion brands in the world. It was  founded by Spanish businessman Amanico Ortega in 1975. Zara is known for its innovation in fashion industry. The company has a history of making good strategic decisions . Their strategies for handling market competition are replicated by its competitors since long. Continue reading

How To Prepare An Impactful Presentation?

Whether you just joined a new college program or planning to enter corporate life; PowerPoint Presentations will never leave your curriculum. As PowerPoint Presentations better known as PPTs are crucial parts of presenting any information, every student must know how to prepare an impactful presentation to leave a lasting impression on the audience. So here are a few presentation tips on how you can create an impressive PPT. Continue reading