I. Introduction
A. Overview of the case study on the emerging cannabis economy
The cannabis industry is composed of legal cultivation, production, and consumption of cannabis. This industry has a history of strict regulations on the usage of cannabis and restrictions on its use. According to the world economic market, the Cannabis industry can be considered as a multibillion-dollar component of the giant pharma industry due to it’s medical usage. The total worth of the complete industry is still unknown as the major part is scattered and illegal. However, legalizing cannabis can create a significant impact on a nation’s economy, attracting more businesses and investments from alcohol and drug companies. This case study focuses on challenges, opportunities and insights of cannabis industry by exploring and examining the legal usage, market trends, and economic implications associated with cannabis industry. Continue reading →