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Impact of B2B Marketing on Supply Chain Management

Business-to-business refers to a model that sells products and services to other firms. It mainly acts as a supportive enterprise that offers services to help other companies succeed. The marketing purpose is the production of goods and general business operations (Batt and Purchase, 2003). For instance, Xerox, an American global corporation that provides paper and print services to other businesses. Continue reading

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Is MBA the right career choice for you?

If you are dreaming to start your own business or aspire to become a CEO of the company then management knowledge is must for you. You need to know everything from doing a research on which products to design, how to design it, how to make it user-friendly, how to do marketing, how to increase sales, how to fight competition and the list can go on and on. To get the basics right, you need to pursue MBA. Continue reading