Marketing - Hospitality Industry (2)

Marketing in Hospitality Management (Example – Spiro’s Pizza)

In order to have a better market concentration, it is necessary for an organization to have better market capitalization and presence in the mind of the customers. There are many possible aspects to sectionalize one market and make some targeted option on which, the marketers can apply their thoughts and their approach techniques. I would like to tell you the marketing story of my favorite pizza brand – Spiro’s Pizza. Continue reading

Marketing Assignment Help

PRICING STRATEGIES OF ONLINE RETAILERS: Applicability of Porter’s model of generic strategies

The United States Supreme Court made a decision in 2007 which provided a greater tolerance for vertical resale price maintenance (RPM). A vertical RPM is a minimum price maintenance agreement in which a manufacturer maintains a price floor at which distributors or retailers might sell their product. Since this vertical minimum RPM agreement, it is possible that online retailers might refrain from using their low-cost structure to underprice their competition. Continue reading

Growth and challenges of E-Commerce Industry

The emergence of E-Commerce is not a phenomenon of 20th Century but existed in form of electronic data interchange for the standardized computer to computer exchange of information either within the organization or between two organizations (Mckinsey,2016). However such transactions were limited to business and common people has a limited role to play. Continue reading

Zara – A Marketing Case Study

Zara is considered as one of the most creative fashion brands in the world. It was  founded by Spanish businessman Amanico Ortega in 1975. Zara is known for its innovation in fashion industry. The company has a history of making good strategic decisions . Their strategies for handling market competition are replicated by its competitors since long. Continue reading