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Understanding Video Game Market Dynamics: For PS & Xbox Fans

Playstation and Xbox market is taking the gaming world by storm. Thanks to the popularity of these two, there are many video game companies coming up with popular and exciting games. Haven’t we grown up playing Grand Theft Auto, Horizon Zero Dawn, Fortnite, Battlefield, Injustice, Call of Duty and all those fun filled games. Everyday after college, we look forward to at least one good game with out internet buddies and friends. Ever wondered how these games are developed and marketed? How do companies decide on the game pricing? How do sales happen? Continue reading